Ivester Jackson Distinctive Properties is a boutique real estate brokerage affiliated with luxury powerhouse brand Christie’s International Real Estate. As the Brand Manager, I ensured brand standards were cohesive and consistent across all print and digital media. My challenge lied in creating a unique brand look and voice while also adhering to the co-branding standards set in agreement with Christie’s International Real Estate.

I developed advertising campaigns and marketing collateral to support both the firm and its roster of broker agents. This included the design, copy, and production of a quarterly portfolio magazine, property brochures, print and digital ads, listing appointment materials, direct mail campaigns, agent training guides, and more.

I also oversaw expansion of the brand’s visuals into new markets and provided art direction for in-house agency projects.

Design & Copy: Ivester Jackson’s luxury print magazine, Portfolio of Fine Properties, direct mailed to 14,000+ affluent households in the Charlotte region. To view the full issue, click here. — **Design & Copy:** Ivester Jackson’s luxury print magazine, Portfolio of Fine Properties, direct mailed to 14,000+ affluent households in the Charlotte region. To view the full issue, **click** **here**.

Design & Copy: Selected from 145 international Christie’s affiliate brands, Ivester Jackson was awarded the prestigious Christie’s Overall Affiliate of the Year for 2017. We established an Affiliate of the Year branding campaign in various Charl… — **Design & Copy:** Selected from 145 international Christie’s affiliate brands, Ivester Jackson was awarded the prestigious Christie’s Overall Affiliate of the Year for 2017. We established an Affiliate of the Year branding campaign in various Charlotte luxury publications and provided our agents with a unique ribbon design with the accolade to use for their own marketing purposes.

Art Direction & Storyboarding: Ivester Jackson Affiliate of the Year 2017 Campaign video. Video production & editing by Sayma Waleh.

Copy & Design: Ivester Jackson Blackstream branding & launch announcement in Asheville (published in WNC Magazine) — **Copy & Design:** Ivester Jackson Blackstream branding & launch announcement in Asheville (published in WNC Magazine)

Copy & Design: Ivester Jackson branding & listing ad in Home Design & Decor Charlotte — **Copy & Design:** Ivester Jackson branding & listing ad in Home Design & Decor Charlotte

Design & Copy: Mini-magazine to promote The Residences at Tryon Resort, a luxury condominium project at the World Equestrian Games in Tryon, NC. — **Design & Copy:** Mini-magazine to promote The Residences at Tryon Resort, a luxury condominium project at the World Equestrian Games in Tryon, NC.

Design: Invitation for Ivester Jackson’s Fall Garden Tour, held at an exclusive SouthPark listing. — **Design:** Invitation for Ivester Jackson’s Fall Garden Tour, held at an exclusive SouthPark listing.

Copy & Design: Print & digital ad promoting Asheville’s new residential development, Southcliff. Published in The Wall Street Journal targeting second homebuyers in the Northeast. — **Copy & Design:** Print & digital ad promoting Asheville’s new residential development, Southcliff. Published in The Wall Street Journal targeting second homebuyers in the Northeast.

Design & Copy: Significant Sales Traction Bifold for Charlotte Gated Communities — **Design & Copy:** Significant Sales Traction Bifold for Charlotte Gated Communities

Design: Agent Listing Presentation Materials — **Design:** Agent Listing Presentation Materials

Design & Copy: Ivester Jackson Coastal Properties branding launch postcard for entry into the Wilmington market — **Design & Copy:** Ivester Jackson Coastal Properties branding launch postcard for entry into the Wilmington market

Design: Broker Agent Social Media Graphics — **Design:** Broker Agent Social Media Graphics

Copy & Design: Broker Agent Print Ads — **Copy & Design:** Broker Agent Print Ads